Amazon launches its latest personal assistance technology, Alexa. 

The device activates itself when the wake word “Alexa” is said. It then “wakens up” and answers to the questions/needs asked by the owner. It is at that moment that, the device records the conversation and information accessible only to Amazon for development purposes.

A family buys an Alexa and installs in it their living room for the use of all and carries on with their life.  The family suddenly receives messages from their contacts saying that they had received footage of conversation. The technology had started recording the conversation of its owners without any permission and sending some extracts to random contacts. 

It is found that Alexa's system was malfunctioning and that all the conversations were saved by the software instead of being kept and analyzed.

When creating this kind of device, one has to remember that it is direct invitation inside people’s home and privacy. Any abuse or malfunction from one of them will have direct repercussion on the owner’s trust and privacy.